Why We’re Different

We created Lab42 to answer our own market research needs. As entrepreneurs, we had to be able to get a sense of our market quickly without breaking the bank. We failed to find a market research company that fit with our philosophy. So, in true start up fashion, we decided to create it for ourselves and make it available to other businesses in our shoes.

Lab42 creates market research with a new spin:

• We capture data while users are going about their daily lives.
• We offer highly-targeted incentives that create better data.
• We can focus as widely or narrowly as you need us to–from college students to urban farmers on the North Side of Chicago
• We use established software whenever possible and concentrate on improving our survey algorithms.

Need proof? Check out our Case Studies to see how Lab42 can help your idea get from good to great.